Marketing

Topics: Marketing, English-language films, Inseparability Pages: 6 (1284 words) Published: January 14, 2014
Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers Task  to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs. P’s: product, price, place, promotion, people. Process, physical evidence 4 characteristics of services:

Intangibility: services can not be seen, tasted, heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability: Quality depend on who provides the service

Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone. Customer value: the difference between the benefits the customers gains from owning the product and its costs.

Lecture 2

Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers Task  to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs. P’s: product, price, place, promotion, people. Process, physical evidence 4 characteristics of services:

Intangibility: services can not be seen, tasted, heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability: Quality depend on who provides the service

Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone. Customer value: the difference between the benefits the customers gains from owning the product and its costs.

Lecture 2

Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers Task  to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs. P’s: product, price, place, promotion, people. Process, physical evidence 4 characteristics of services:

Intangibility: services can not be seen, tasted, heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability: Quality depend on who provides the service

Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone. Customer value: the difference between the benefits the customers gains from owning the product and its costs.

Lecture 2

Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers Task  to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs. P’s: product, price, place, promotion, people. Process, physical evidence 4 characteristics of services:

Intangibility: services can not be seen, tasted, heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability: Quality depend on who provides the service

Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone. Customer value: the difference between the benefits the customers gains from owning the product and its costs.

Lecture 2

Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers Task  to provide real customer value to targeted customers, motivate purchase and fulfil consumers needs. P’s: product, price, place, promotion, people. Process, physical evidence 4 characteristics of services:

Intangibility: services can not be seen, tasted, heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability: Quality depend on who provides the service

Perishability: services cannot be stored for later sale or use, no clients? Then it’s gone. Customer value: the difference between the benefits the customers gains from owning the product and its costs.

Lecture 2

Lecture 1
Marketing: the art and science of finding, retaining and growing profitable customers Task  to provide real customer value to targeted customers, motivate purchase and fulfil...
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