marketing

Topics: IPhone, Marketing, Mobile phone Pages: 7 (3327 words) Published: November 1, 2014

UNDERSTANDING MARKETS AND CONCUMERS
BY
JIANGWENYAN

FACULTY OF BUSINESS, ACCOUNTANCY AND MANAGEMENT
COURSEWORK COVER SHEET
COURSE: _____BAC ________INTAKE: ____May_____________
STUDENT PARTICULARS
Name:______Jiangwenyan__________________________
IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□ Full time □ Part time

Lecturer:____________________________
Due Date:_14/10/2014__________________
Declaration by student:
1, _______Jiangwenyan____ hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or another form of cheating; my work will be referred to the Dean of Faculty who may as a result recommend to the SEGi University Examination Board that my enrolment in the programme be discontinued. I am submitting the following items:

□ Coursework Cover (1 page)□ Hardcopy document (No of pages ___) □ CD (Please tick either one that you are submitting)
NOTE:
Students are reminded to keep a copy of all assignments / coursework submitted. All LATE SUBMISSION will be DEDUCTED 10% a day up to a maximum of FIVE (5) days, where after that, the coursework will be marked ZERO (0). ______________________________________

Student SignatureDate
COURSEWORK 1
Year 2014 MONTH 2014
Subject MKT 2533 UNDERSTANDING MARKETS AND CONSUMERS Weight 25% Submission Date OCTOBER 14, 2014
REGULATIONS
A. Late Submission
A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables

Students must submit all materials supporting their coursework listed in the deliverable section. The coursework must be done INDIVIDUALLY and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer. Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the university.

The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendixes. The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues of the company that you have selected. Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded for such attempt. You should bind your coursework with the Assignment Cover Page as the 1st page and Grading Sheet for report (Appendix A) and presentation (Appendix B) as the 2nd page. Your report should not be more than 2500 words.

Appropriate APA Referencing System will be employed where applicable. You should submit Turnitin report (below 25% plagiarism percentage). You should also submit a copy of CD containing the softcopy version of your report. COURSEWORK 1 - QUESTION

You are a marketing manager and are required to prepare a marketing research report for a new product to be produced by your manufacturing company (from any country). Prior to the designing and launching of the new product, you have to conduct a marketing research to identify the feasibility of marketing the new product....

References: HYPERLINK "http://www.baike.com/wikdoc/sp/qr/history/version.do?ver=21&hisiden=SYnFndWV6VQlYVFl,m,c2JxYw" http://www.baike.com/wikdoc/sp/qr/history/version.do?ver=21&hisiden=SYnFndWV6VQlYVFl,m,c2JxYw
HYPERLINK "http://en.wikipedia.org/wiki/Market_environment" http://en.wikipedia.org/wiki/Market_environment
HYPERLINK "http://en.wikipedia.org/wiki/Market_environment" http://en.wikipedia.org/wiki/Market_environment
HYPERLINK "http://smallbusiness.chron.com/description-target-market-3250.html" http://smallbusiness.chron.com/description-target-market-3250.html
HYPERLINK "http://en.wikipedia.org/wiki/Marketing_strategy" http://en.wikipedia.org/wiki/Marketing_strategy
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