Marketing Mix of Apple

Topics: Apple Inc., Steve Jobs, Marketing Pages: 10 (3037 words) Published: July 8, 2013
TASK A
INTRODUCTION
The product name Apple was originated from two mutual interests’ friends Steve Jobs and Steve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and a cassette interface for listening and recording programs. Apple Inc. is mainly a special design, a market mobile for media and communication device personal hands computer, digital music player, and the production and sells of variety of software, networking, service and maintenance and other digital applications. However, The Company also sells and delivers kinds of digital applications such as iPhone, iPad, Mac, iPod, Apple TV and a portfolio of consumer and professional software applications. The Apple Company also sells its products worldwide through its retail stores, direct online stores, and direct sales force, as well as through the third-party cellular network, wholesalers and retailers. Apple Company offer a variety of mobile devices, personal computers (Desktop and Laptop), modern digital music players and others variety of different software, networking and general services. In addition, the company has its own company software products including, the company mobile operating system, and the Company’s proprietary Operating system software for the Mac; server software and application software for consumer, together with education, initiative and government customers. The value of Apple’s brand increased by 129% in the past year, from about $33 billion in 2011 to $76 billion this year, according to iInterbrand’s Global brand Rankings 2012. The company is everyday increasing year by year and the high record among company’s grade.

Figure: 1
(Source: IDC Worldwide Quarterly Tablet Tracker, Nov. 5, 201

Basically, the market expanded by as much as 49% and a major portion of the new market of the products Samsung. Annually, Samsung’s have surged by a whopping 325%, up from 1.2 million units in 2011 to 5.1 million units in the newly concluded area. This $199 worth 7-inch tablets were hot sellers and forced Apple to consider the idea of launching a smaller tablet. Compared to 2012, the shipment volume of Kindle almost reached twice to 2.5 million units.

APPLE Inc. MARKETING MIX
Marketing Mix is the combination of four elements, called the 4P’s (Price, Products, Place and Promotion), that all company has the choice of weather to add, subtract or to modify in a way to generate a desired marketing strategy. (Philip Kotler). Marketing Mix are the set of tactical marketing tools which comprise of Price, Products, Place and Promotion that the firm blends to produce the response it wants in the target market. (Principles of Marketing, Kotler and Armstrong, 2012) The four (4) classifications are as follows: product, place, price and promotion are commonly called the “four p’s.” Note are also that the client is not part of, but rather are the main target of the marketing mix (Perreault, Jr. & McCarthy, 2009).

PRODUCT
Armstrong and Kotler define product as “anything that can be offered to a market for the attention, acquisition or consumption that might satisfy a want or need” (Armstrong & Kotler, 2005, p. 223). Apple Inc. Company is utilizing the iPod ecosystem to leverage the iPhone thereby supporting its online music system. The main display of PC based websites with the same display made this product different from one another. (O’grady, 2007). The company is utilizing the iPod ecosystem to leverage the iPhone thereby supporting its online music system. The display of PC created websites with same display made this product different from others. (O’grady, 2007). Many companies fail to remember what the client is really searching for. In the words of famous marketer Jay Abraham, “give them your solution – or somebody else will” (Abraham, 2005

PLACE
Apple Inc. is said to be an American Multi-national...
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