Mgt 300

Topics: Apple Inc., IPod, IPod Touch Pages: 2 (446 words) Published: January 22, 2013

The purpose of this report is to survey the efficiency and effectiveness of IT metrics one of the company, Apple Online Store. By examining a range of recently books and internet sites on the topic, this report describes how efficiency and effectiveness of IT metrics can improve and add value to Apple business strategies based on its problem. Efficiency IT metrics focus on technology itself. We are required to review the most common types of it. These efficiency metrics are throughput, transaction speed, system availability, information accuracy, and web traffic and response time. Effectiveness IT metrics are determined according to an organization’s goals, strategies and objectives such as usability, customer satisfaction, conversion rates and financial. Conclusion, efficiency and effectiveness of IT metrics are required for a company to move more smoothly in line with the technology.


Apple is an America Corporation that designs and sells computers and related software. iPods have been invented when people are about to forget Apple, where there are no new inventions from Apple for past 20 years. If top executives of Apple had not supported investments in iPods, the only thing that would happen is people used to forget Apple and use same old techniques of downloading MP3 from different sites.



1. Throughput
The idea of iTunes and build a tiny system for what was basically mini computer, along with a user interface that could sort and navigate music files with the same sort as iTunes on the Mac. The iPod was born nine months later.

2. Transaction Speed
An online store needed for music to buy, then started and idea of e-business infrastructure to support store to buy and pay bills online. Immediately after 18 months of launching iPod, iTunes store opened for business. The company’s goal was to sell 1 million songs in the first six...

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