mgt 380

Topics: Apple Inc., Steve Jobs, IPhone Pages: 12 (3491 words) Published: April 14, 2014


MGT 380
Leadership for Ogranizaionts
Instructor: Bill Davis
Final Paper

Leadership. Why is proper leadership important? Is there a model out there that makes a good leader? There are some who think that change is bad or there is fear when change is merely mentioned. Why is there so much apprehension about change, what is there to fear. “There is nothing to fear but fear itself” (FDR). We fear change because we fear that our world or our comfort zone being infringed upon. Apple Inc. has said “Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” Is going against conventional wisdom really innovative or is it just the few who will to take the risk that can do it. In this paper I am going to analyze Apple and the change in leadership and their corporate model over the past 20 years. They went from being an innovative company to dwindling into obscurity to come roaring back into being one of the biggest companies in the world. Apple is the world’s second largest multi-national corporation that is headquartered in Cupertino California. Apple is third in line in the cellular phone manufacturing market to Nokia and Samsung which in recent year has developed lots of competition with. As of May 2013, Apple has 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer which recently sold its 10,000,000,000 song and 1,000,000,000 application. Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$415 billion as of March 2013. As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position. This is a snapshot of Apple’s current success. However things were not always so rosy in the past. “Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit, a computer single handedly designed by Wozniak. The kits were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips), which is less than what is today considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,735 in 2013 dollars, adjusted for inflation)”. Apple incorporated in on January 2, 1977. The initial business capital was provided a multi-millionaire named Mark Markulla. The Apple II, was invented by Steve Wozniak, was introduced on April 16, 1977, at the first computer faire on the west coast. But this computer differed from its rivals, the TRS-80 and Commodore PET, due to its graphics and open architecture. While early models used ordinary cassette tapes as storage devices, but the Apple II brought with it the introduction of the 5 1/4 inch floppy disk drive and interface, the Disk II. The Apple II was chosen to be the desktop platform for the first "killer app" of the business world, VisiCalc, a spreadsheet program. VisiCalc created a business market for the Apple II and gave home users compatibility with the office, an additional reason to buy an Apple II. Apple was a distant third place to...
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