MKT/421 Week 2 TEAM D Marketing Phase I

Topics: Apple Inc., IPhone, Steve Jobs Pages: 7 (1333 words) Published: December 22, 2014

Marketing Plan Phase I: Apple iPhone 6
December 1, 2014

Overview of the Organization Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. It wasn’t until 1977 when Apple released the Apple II at a local computer trade show. Over the years, Apple Inc. grew in to one of the largest home based computer company. However, during the nineties the company suffered a downfall in their sales when the competition began to increase. Apple was well known for having the best personal computers but the company needed to make changes to keep up with their competitors. There are two major changes Apple Inc. made that set them apart from their competitors. Apple Inc. wasn’t able to break free from their competitors until 2001 when the iPod was created. Before the iPod was created; digital music players either too big and clunky or small and useless which made the iPod so popular. Hard disk MP3 players had been around for many years, but Apple Inc. set themselves apart from the rest by making their product better than the competitors. The second major change Apple Inc. made was when the company combined the iPod and Smartphone and created the iPhone. The introduction of the iPhone, Apple Inc. has grown to be one of the most valuable companies in the world. Apple Inc. didn’t stop there. Over the years, the company has made changes to their existing iPhone which has lead up to the release of the new iPhone 6.

Product Description The Apple iPhone 6 has arrived and is not only bigger, but better in every way. The iPhone 6 is larger and more powerful, yet thinner and power efficient. This new Apple product has a metal surface and new Retina HD display. The iPhone 6 is getting closer to perfection by the use of a continuous form where hardware and software function in unison. The Apple iPhone 6 is not only meeting expectations, but beating them. There are some key features of the Apple iPhone 6. The iPhone 6 is the largest iPhone thus far, while also being the thinnest. The iPhone is also available as the iPhone 6, at 6.9 mm, or the iPhone 6 Plus, at 7.1 mm. The iPhone 6 also has a bigger multi-touch display with Retina HD display features. The iPhone 6 is powerful and efficient with a 64-bit desktop-class architecture, A8 chip, and M8 motion coprocessor. The iSight camera has a new sensor with Focus Pixels and video features, including 1080p HD, slo-mo, and time-lapse video mode. With the iPhone 6, customers get faster wireless with quicker LTE download speeds and 3x faster WiFi speeds, as well as security right at their fingertips with the Touch ID technology. Another great feature of the iPhone 6 is that shopping can be secure and private with the combination of Apply Pay, Touch ID, and Passbook with NFC technology, which allows customers the ability to pay in stores and in apps with a single touch ("Apple", 2014). These are the key features of the Apple iPhone 6, all of which add up to being the biggest iOS release ever.

Importance of Marketing

The importance of marketing the iPhone 6 is huge. The iPhone was a big hit when it girst came to the market. The marketing strategy should be how we can pull consumers from Samsung to Apple. These two companies are the largest and most successful in the cell phone industry today. So marketing the iPhone 6 will have to be important to Apple because the launch of the bigger screen will tell if the iPhone 6 will be a huge success or not. Need to watch the feedback from iPhone 5 to see what the consumers really want with the iPhone and use the feedback for a better phone then the competitors and the last version of the phone. SWOTT

The strength of the...

References: Apple. (2014). Retrieved from
Sanford, G. (Ed.). (n.d.). Apple History. Retrieved December 1, 2014, from
The Five Basic Methods of Market Research. (n.d.). Retrieved December 1, 2014, from
The History of Apple Inc. (n.d.). Retrieved December 1, 2014, from
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