Netw583 Case1 Apple

Topics: Apple Inc., Steve Jobs, Macintosh Pages: 3 (1335 words) Published: February 15, 2014
Apple has been in the USA and world marketplace since 1975 and today it is one of the leaders in technology market in the USA and in the world. Some even say “ Apple is mostly Steven Jobs life rather than a company’s history “ During Apple’s history almost most of the time Steven Jobs name is associated with turning points for Apple. For example in the very beginning Jobs and Wozniak created Apple I in 1975 and the sales was pretty much fine. Then Apple II was designed in 1977 and just a within a year the company made $3 million. This is showing that Apple since the very beginning has always been working in creating and inventing new things. However Apple was not always big success, same years later Apple created pricey Lisa, which obviously was not a success and finally it came out of the market in 1980 thus Apple lost the market to IBM by 50%. Apple was optimistic and continued inventing new products and in 1984 Apple Macintosh was put into the market with a price of $2500. It was too expensive and the sales were really poor. The next computer‘s price went to $9,950 and it was again sold poorly. In 1985 since the company had gone to public and the decisions were made by Board of Directors and Apple was having losses, John Scully the CEO fired Steven Jobs. In 1996 Apple was struggling and in 1997 quarterly loss was $708 million. Jobs became then the CEO of Apple. Jobs started to work on improving the quality and PC became faster than Pentium G3 power processor. IMac inexpensive desktop was another hit for the company. In 1998 the sales was 5.9 billion dollars. Apple continued its reinvention process and finally invented Iphone that is sold successfully till today. So Apple has always been innovative and has success since it was able to understand what the consumers want even before they know what they want. Apple also was able to build the brand; nowadays everyone can recognize the Apple’s Logo everywhere in the world. The following products could be...
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