“In India, the Internet is still not an entertainment channel. It's lead driven. People go online to find a job, to find a spouse or to buy an airline ticket without waiting in line for a long time. The alternatives available are not optimal.” - Sandeep Murthy.
Unlike other inventions, the Internet reached India without too much delay. Videsh Sanchar Nigam Limited (VSNL), the government-owned Internet service provider started offering its services in 1996. Within a year, India had 14,000 internet connections. Despite it being initially expensive, people realised the usefulness of the WWW early. It took a long time for people to realise that the revenue model for Internet businesses had to be very different in India. Internet was accessed for services that could not be found anywhere else. Membership-driven, pay-for-service platforms clicked and how. Naukri.com, shaadi.com, yatra.com, the examples of success stories are numerous. Over the last few years, online tutoring sites have also really gained popularity. The reason is that people just don't have the time or the money to spend at an actual tutoring center. Online tutoring is an ideal solution as it can be done at home, on a computer or mobile device, and is usually a much cheaper alternative. Also, online tutoring or teaching is a nice way for educators to earn some extra money doing what they love to from the comfort of their own home and setting their own schedule. Plus, students love the ability to view and choose courses that work for them. 1.
WizIQ- Probably one of the most popular online sites for teaching/tutoring. There are different pricing plans available for students who take classes in a private virtual classroom. 2.
Much Enough- A wonderful site for educators to teach any subject online (via webcam) and charge what they want. Also, they create their schedule and have the ability to promote their classes too. 3.
Learningfy- A great place for one on one tutoring via a webcam that starts out with a $5 trial to assess the teacher and student. 4.
Buddy School- A excellent site for tutoring online with the ability to promote your classes and increase your teacher score (rating by students). 5.
Tutor Hub- A community where students can find answer to their questions or find an online tutor who sets their own rates. Be it online learning, job searches, matrimonial matchmaking or travel planning amongst others, each segment presents a problem ‘offline’ that is addressed online. While job search portals bridged the gap between employers and candidates with efficacy, online matchmaking is the new found way of boy-meeting-girl and online travel planning has eliminated the need for an additional service rendered by a travel agency. By constantly reinventing their methods, successful Internet businesses in India have also been able to tilt the scales to their advantage. However, none of these successes were achieved overnight. Even top internet companies in India including Info Edge (which operates Naukri.com, Jeevansathi.com, 99acres.com, and a slew of other portals), People Group (which runs shaadi.com, makaan.com etc.) and Consim Info (which runs bharatmatrimony.com, clickjobs.com, indiaautomobile.com etc.) who are market leaders in certain segments, are struggling with their newer web properties.
Merger of online and offline models
Internet companies are diversifying and starting offline operations as well. The integration of online and offline channels is something that is very different from what we see in the west, but it does seem like its working in India. In India, companies believe that a large number of their customers are offline, and they are going after them, which is understandable. The biggest challenge for online retail will be the logistics infrastructure in the country. Both supply and distribution logistics need to evolve for online shopping to be a success. In the U.S., people buy from amazon.com because of the cost...
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