Organizational Behavior Apple vs Scania

Topics: Leadership, Decision making, Steve Jobs Pages: 9 (2959 words) Published: February 14, 2013

Organizational Behavior is a field of Study which investigates the impact that individuals groups and structure have on organizations, for the purpose of applying such knowledge towards improving organization effectiveness. (Huczynsky, 2010) The way people behave individually or collectively in order to reach a common goal. Organizational behavior includes in it such issues as organizational design, culture, Group decision making, teamwork and leadership. (Dictionary of Business and Management, 2009) In this report two companies Apple and Scania are compared to each other in terms of their organizational behavior such as: design, culture, structure leadership and etc. The report is written based on the two key studies provided in the assessment and via additional sources and researches. The report starts with brief information about the background of the companies. Further the companies are compared by applying theories such as: Continuum leadership theory of Tannenbaum and Schmidt, Abraham Maslow’s theory of hierarchy of needs, Managerial grid Leadership theory of Blake and Mouton, and etc. The team-work approaches in both of the companies are highly focused, discussed and followed by recommendations.

Companies’ background.

‘A truly magical and revolutionary product. What this device does is extraordinary. It is the best browsing experience you’ve ever had… It is unbelievably great… A way better than laptop, way better than a Smartphone.’ Steve Jobs 2010

We could not even imagine how our phones and computers would look like today. The bulky and considered luxury machines are now innovated and updated devices owned by every single person and even few by each. One of the major roles in evolution of IT technology during all these years has the multinational American company called Apple. Established in 1976, the company was initially named Apple computer, Inc, but later on in 2007 it was renamed into just Apple. The company’s products are known as iPad, iPod, iPhone and Macintosh Computers or simply Mac Books. Apple has a very strong global market position as it has penetrated world’s biggest markets. According to the data provided in 2011, Apple has 46,600 full time employees around the world and 2,800 temporary full time employees and company’s sales are getting higher seasonally. Meanwhile Apple is considered to be a very successful company with a very high performance quality of its employees. (M. A. Lusted, 2012)

Another Successful company taken its origin in Sweden and founded in 1891 is Scania. Scania is one of the largest and best Swedish heavy truck and bus Manufacture Company with globally recognized reputation. Scania’s products are created just the way their customers wish including in it Maximum use and minimum harm to the environment. Scania’s products are designed to consume less energy, less raw materials and chemicals in order to have as lower impact on environment as possible. Along with its reputation Scania makes high profits operating in more than 100 countries worldwide and employing 35,000 people worldwide. (Scania web, 2012)

Analysis based on theories.

According to the case study provided by Robins S and Jude T.A, the hierarchy did not work in most of the companies, but it is effective in case of Apple. Was that because Steve Jobs was a unique leader who could manage the whole company by his consistent innovative ideas? At the very beginning, Apple had a relatively flat and informal structure, but later on when Jobs was back into company in 1997, it was totally changed. If before the employees and managers gathered on Friday for a beer to discuss some issues and express their ideas and even complain, after the market became more saturated with competitors, Apple was focused on changing its structure to be able to compete, keep brand and control costs.

Since than company improved and became a major part of the digital...

References: Buchanon D. Huczynsky A. (2010) Organizational behavior, 7th ed. Harlow: Pearson/FT Prentice Hall
Oxford, 2009, Dictionary of Business and Management, Oxford University Press, 5th ed
Leander Kahney (2009). Inside Steve 's Brain. US: penguin Group
Debra L
Ricky W. Griffin, Gregory Moorhead (2010). Organizational Behavior: Managing People and Organizations. 10th ed. US: South-western
Nancy Borkowski (2011). Organizational Behavior in Health Care
Andrew Durbin (2009). Essentials of Management. US: South-western.
Anwar Rashid (1982). organizational Behavior. 2nd ed. Canada: Methuen. 76-78
Katherine Miller (2012). Organizational Communication and Approaches and Processes
M. A. Lusted (2012). Apple: The Company and its Visionary Founder, Steve Jobs. USA: ABDO. 9-22
Scania official web site. (2012). History. Available: Last accessed 22nd Dec 2012
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