Organizational Impact Paper

Topics: Southwest Airlines, General Motors, Steve Jobs Pages: 5 (1094 words) Published: October 9, 2014


Organizational Impact Paper

Organizational Impact
In the business world innovation is an important factor to the long-term success of an organization. By being innovative organizations are able to gain and maintain a competitive advantage in their perspective markets. Research has shown that businesses that are creative and innovative have a large amount of success and sustainability when properly planned and implemented. The rapid rate in which technology is advancing is cause for organization to constantly evolve and revolutionize the way in which they operate. There are three organization that I have selected to discuss: 1) Apple Inc. 2) Southwest Airlines 3) General Motors. These organizations have continued to be innovative and ingenious in the way they operate and in the products or service they offer. Apple Inc.

Apple Inc. is an American based company that was started by Steve Jobs and Steve Wozniak to produce computers (“Steven Paul Jobs”, 2014). Today Apple produces computer hardware and software, and is considered to be innovative in the way they create, design, and market their products. Apple Inc. has a product line that consists of laptops and desktop computers, mobile phones, tablets, watches and many other video and audio devices. Apple Inc. also designs software known as OS X for all their devices that require the operating system. Apple has revolutionized the way people listened to music with the release of the Ipod in October 2001; ("Apple Press Info", 2014).Ipod product allows for up to 1,000 songs to be downloaded to a device small enough to fit in your pocket. In 2003 Apple Inc. launched a digital music store known as iTunes, where customers can buy, download, and store their music purchases. This ground-breaking invention boosted Apple Inc. to the top of the list as the number one music retailer ("Apple Press Info", 2014).

Apple Inc. transformed the mobile phone industry when they created and released the iPhone in June of 2007. Over the years Apple Inc. has continued to reinvent themselves and their products in order to remain competitive. Through innovation, creativity, and design; Apple Inc. has been execute a very successful strategy that address consumer need. Southwest Airlines

Southwest Airlines is an airline that was started in 1971, by Rollin King and Herb Kelleher. The idea was to design an airline that operated on the principle of getting their passengers to their perspective destination on time and at lowest fare rate possible as well as make the experience an enjoyable one, and then passengers will frequently fly your airline (Southwest Airlines Co., 2014).

Over a number of years Southwest Airlines has strategically planned and implemented a variety of new innovative ideas that have allowed the airline to maintain a competitive edge yet still increasing profit. By being creative Southwest has managed to operate in a manner that allows the airline to be able to offer some of the lowest fares in the market. Through creative programs such as “Bags fly free”, continue to make the flying experience with Southwest less expensive and more enjoyable (Southwest Airlines Co., 2014). Southwest also has taken an innovative approach in the area of fuel purchasing, the airline has purchased fuel for future use for a lesser price (Dalal, 2006). Southwest has also implemented the “Ticketless travel” by using the internet for booking and tracking through the website with the ability to check-in using the site (Dalal, 2006).

Southwest Airline also uses only Boeing 737 jets, this way they can streamline the operations and training that is needed from a personnel standpoints; the pilots, flight attendants, and the mechanics only have to be familiar with one particular aircraft (Dalal, 2006). This enables the airline to save money on training which reduces their overall operating cost. Southwest remains a high level of customers...

References: Apple press info. (2014). Retrieved from http://www.apple.com/pr/products/ipodhistory/
Dalal, S. (2006). Southwest Airlines Flying with Innovations. Retrieved from http://creativityandinnovation.blogspot.com/2006/12/southwest-airlines-flying-high-with.html
General Motors. (2014). Retrieved from http://www.gm.com/company/historyAndHeritage/innovation_challenges.html
Southwest Airlines Flying High with Innovations Sanjay Dalal Retrieved from http://creativityandinnovation.blogspot.com/2006/12/southwest-airlines-flying-high-with.html
Steven Paul Jobs. (2014). The Biography.com website.Retrieved from http://www.biography.com/people/steve-jobs-9354805.
William Durant creates general motors. (2014). Retrieved from
http://www.history.com/this-day-in-history/william-durant-creates-general-motors?catId=17
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