overview of apple

Topics: Apple Inc., Steve Jobs, Macintosh Pages: 1 (393 words) Published: August 30, 2014
Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers, electronics, and software. The company was established on April 1, 1976 by three individuals named Steve Jobs, Steve Wozniak, and Ronald Wayne. It was then incorporated on January 3, 1977 and was initially known as Apple Computer, Inc. for 30 years thereafter, until it was changed to Apple Inc. on January 9, 2007, so as to include a more diverse line of products to the market than just computers, as the former name suggested.

One of Apple's first products, the Macintosh computer, which was welcomed into the educational sector quite quickly after its release in 1984, paved the way to progressive variation and greater innovation among the company's products. However, these variations and innovations were not always met with immediate approval. Their introduction of the Macintosh Portable, as well as a variety of other electronic equipment including digital cameras, speakers, and television appliances, failed to garner much appeal in the consumer market. This caused Apple to re-examine their position in the marketplace they held. At one time, Apple even allied itself with such companies as IBM, Motorola, and Microsoft in hopes of increasing sales. This, however, did not aid the company in ways they had thought it would. Thus, they decided that the reinvention of their original product was the best direction to take. In an attempt to revive their declining reputation, Apple successfully managed to transform the Macintosh into the iMac. Riding on the success of the iMac, this allowed the company to cast a wider net to include more products and services such as the Apple Store, iPod, iTunes, MacBook, iPhone, and now the iPad.

Despite its downfalls, Apple has become a powerful frontrunner in the electronic industry due to its massive popularity, familiarity and loyalty that it has created for its customers. This has been reflected by an increase in...
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