past paper business 2012

Topics: University of Cambridge, Question, Copyright Pages: 5 (522 words) Published: February 23, 2014
Thursday 14 June 2012 – Afternoon
A2 GCE BUSINESS STUDIES
F293/01

Marketing

* F 2 2 7 6 0 0 6 1 2 *

Candidates answer on the Question Paper.

Duration: 2 hours

OCR supplied materials:

Resource Booklet
Other materials required:

A calculator may be used

*

F

2

9

3

0

1

*

INSTRUCTIONS TO CANDIDATES









Write your name, centre number and candidate number in the boxes above. Please write clearly and in capital letters.
Use black ink. HB pencil may be used for graphs and diagrams only. The information required to answer questions 1–6 is contained within the Resource Booklet. Answer all the questions.
Read each question carefully. Make sure you know what you have to do before starting your answer.
Write your answer to each question in the space provided. Additional paper may be used if necessary but you must clearly show your candidate number, centre number and question number(s).
Do not write in the bar codes.

INFORMATION FOR CANDIDATES





The number of marks is given in brackets [ ] at the end of each question or part question. The total number of marks for this paper is 60.
Your Quality of Written Communication will be assessed in questions marked with an asterisk (*).
This document consists of 12 pages. Any blank pages are indicated. A calculator may
be used for this
paper

© OCR 2012 [M/500/7951]
DC (LEO) 43826/4

OCR is an exempt Charity

Turn over

2
Answer all questions.
1

Using Table 1, calculate the change in total contribution between Period 1 and Period 2. .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... Answer: ........................................................... [4]

2

Other than costs, analyse two factors which MSL should consider when setting prices. .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .............................................................................................................................................................
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