Personality Analysis: Steve Jobs

Topics: Steve Jobs, Apple Inc., IPod Pages: 14 (5129 words) Published: November 6, 2008

Steve’s Childhood

Steve jobs, born on 24th Feb 1955, in the city of San Francisco, was adopted by Paul and Clara jobs, middle class Americans. He did his high school from the city of Los Altos which was a home to an unusually high number of engineers. Steve decided to graduate from Reed College in the city of Oregon, a renowned liberal arts college and one of the most expensive ones in America which required his parents to put all their savings in his tuition. However he dropped out of the college as his interest grew surged in the world of electronics which he had already discovered at the tender age of eleven. As he attended Reed College in Oregon, Steve Jobs realized higher education would not give him what he expected from life. His grades were extremely poor. Here's what he said about it some thirty-two years later:

"After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting. It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it." (Source: Stanford Commencement Address, 12 June 2005)

So, after six months, he dropped out and started to immerse himself in the studies of Eastern mysticism. He even traveled around India in search of spiritual enlightenment. Then, at age 19, he got his first job at video-game manufacturer Atari.

Steve showed a growing interest in electronics as he was lured by the amazing design of a compact personal computer created by his friend Steve Wozniak, an older boy who had already distinguished himself as an electronics wiz kid. Once again, Steve seized the potential of selling the computer his friend had built to other hobbyists. It was at this point of time that Apple Computer came into being officially, on April 1st 1976.

Steve at work

Apple's first sales came from a local computer retailer, The Byte Shop. The first computers were assembled in the garage of Steve's parents in Los Altos, with the assistance of a few willing friends. After Apple Computer's first public appearance at the Personal Computer Festival in 1976, Steve Jobs envisioned the company's image. He took this opportunity to promote his fledgling company and turned to PR adviser Regis McKenna for the same. With the help of McKenna, he also found his first investor ever in the person of Mike Markkula, a millionaire former Intel executive who was stunned by Woz's prototype for a new computer, the Apple II.

The Apple II, made its successful debut a year later at the West Coast Computer Faire in April 1977. Woz's new compact and high performance design featuring disk drives proved to be a technological breakthrough. Its success entailed thousands of software programmers writing Apple-II software. In addition to being a sell-out computer, the Apple II set a revolution in personal computing. The advent of VisiCalc, the first spreadsheet program ever, was released in late 1979 made apple lead the competition since it was compatible only with Apple's system. After the success of Apple II, Steve took up work on the next great project for Lisa-the Cupertino-based company. Lisa's main feature was its Graphical User Interface (GUI) coupled with the first affordable mouse ever.

He wanted to be directly involved in the development of Apple's future products. In a bid to get involved...
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