persuasive message

Topics: Apple Inc., Marketing, ITunes Store Pages: 4 (777 words) Published: July 13, 2015


Persuasive Messages
Natascha Scheffel
COM/295
June 1, 2015
Sandra Norris

Part 1: Persuasive Message

Dear Sir,

Apple one production team has come up with a new sleek design for the next Iphone 7. The Iphone 6 has had a remarkable response with our customers this past year and this motivates us to continue improving for all Apple is all about new innovative technology and futuristic growth. Iphone 6 has brought in amazing numbers of sales and positive feedback which challenges us only to do better. With this reason, it would be a great move for the company to invest and move forward into creating the new Iphone 7 and depleting our rivalries such as the Galaxy S5. With Galaxy S6 coming out within the next year, I believe it would behoove us create our new device and let the public know that it’s coming and it’s going to be amazing! The Iphone 6 has made such a tremendous effect this year but the applications and capabilities of the 7 will hold no comparison. I have attached a video that will demonstrate what we at Apple have been working on for the new 7, and detail all its fascinating features. I see no reason why the product would fail since Apple still led the market with 40.6% market shares last year (Sales Of Apple TV Led The Streaming Device Market In 2014 With 40.6% Market Share, 2014). To ensure the product won’t fail we will have have a test study done first with different age groups to see how people will respond. If the response is negative than we will fix the issues and contiue with production. The main things that will be different will be the size of the phone which will be a lot thinner, 3d facetime, and advanced apps for everyday use. These updates to the phone will provide the company with record sales numbers, and continuous new business mergers with others that acquire our products. Therefore Sir, I am requesting your support on this launch...
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