Topics: Apple Inc., Steve Jobs, Pricing Pages: 4 (1432 words) Published: April 17, 2013

Above is the price range of all Apple products between the years of 1975 to present. Steve Jobs manufactured products that were not just far advanced than other products in the same category, but they were also out of reach for most consumers. When Apple Computer launch its Apple II in 1977, it cost $1,298 and if you wanted a more powerful version it would cost you a twice that amount. In 1984, Apple Computer released the Macintosh at a price of $2,495. At these prices many consumers could not afford to own a Macintosh. Upon Steve Jobs return to Apple Computer in 1984, Apple products price drop allowing most price conscious consumers to own a Macintosh. The new iMac carry a price of $1,300 which would cost $1800 in today’s current dollar value. As technology advance, the price of Apple Computer products continued to decline. Since 1996, Apple had released the MacBook Air for $900 and MacMini for $600. (Felix Salmon, 2011) Apple now offers products in addition to Macintosh products. These products have been very profitable for Apple Computer. The products below are sold on Apple store online:

Computer technology has enable manufacturers to build cheaper, higher-quality and more powerful computers that are also more accessible and affordable to the average consumer. For example, the iPad 2 has been compared to the 1980’s Cray supercomputer, but at a price that millions of people can afford. Steve Jobs realized that technology had advance to a point that he could now make products that could not just deliver high quality but also be “price accessible to the broad non-geek middle classes. He could not make his “NeXT workstation which was value at $6500 in 1990, or $11,267 in 2011 “which was placed on many workstations across the world” at price that many not only be affordable but hard for competitors to match. For example, the iPad 2 price is $499 and the IPhone 4s is price at $199, both sold at competitive price that is hard to...

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Jason Hiner. (2011, March 11). The iPad 's other big advantage: Retailers only get 3% off. Retrieved from Tech Republic:;siu-container
Wong, S. (2010, May 8). Apple 's iPad International Pricing and Availability on May 28th. Retrieved from My Digital Life:
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