business policy & strategy
LECTURER: MR. HUGH TODD
Case #1: apple inc. in 2008
GROUP LEADER: ANUSHKA RAMPERSAUD
FARZANA HAMID (10/0835/1056)
DEVIKA RAJKISSOON (09/0835/0575)
SADESH RAMDEEN (10/0835/0507)
BRIJESHWAR ARJUN (10/0835/1062)
CHEASHIVA SAMAROO (10/0835/0997)
APPLE INC. IN 2008 CASE ANALYSIS
Apple computer was introduced in 1976 by founders, Steven Jobs and Steven Wozniak. Apple Inc. was the producer of many products but the one which put the company back in the game was the ipod, which was introduced in October 2001. Despite the drawbacks faced by Apple Inc., they still managed to rise above their competition.
In 1997 when Jobs was referred to as the Interim CEO he made a speech at an event where it was announced that Apple Inc. would have an almost entirely new board of directors, an aggressive advertising campaign and an alliance with Microsoft. Apple Inc. also managed its business largely on a geographic basis. Jobs had an innovative style of management since he returned to Apple Inc., he made ideas on how to turn the company’s performance around. He consistently pushed for new, innovative ideas and products and also enforced several structural changes, including ridding the company of unprofitable segments and divisions.
When the Iphone 3G was launched, the company faced multiple problems associated with the launch including Apple Inc.’s servers being overloaded and key applications being available on the day of the launch. However, the product still managed to sell quickly in twenty one (21) states across the United States of America with a sale of 1 million units in three (3) days.
Apple Inc. marketed their products quite differently from other companies, after launching they would drop prices significantly to suit their customers and to make sure that it is not unfair to those customers who made purchases at higher prices, they...
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