Steve Jobs’ Big Five Personality Dimension

Topics: Want, Marketing, Need Pages: 3 (982 words) Published: December 10, 2012
Steve Jobs’ Big Five Personality Dimension

1.Customers don’t know what they want.
The controversial start when the Steve Jobs come with this phrase “We built [the Mac] for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research” and after more than ten years he come up with this phrase “A lot of times, people don’t know what they want until you show it to them” which is contradicting to current trend of doing things. Generally it is not the way to do or invent things because without proper market research especially to the customer needs and wants, it is almost impossible for the product to be success. Usually the customer and environment will determine the product success in market and how strong it will stand in the competitive market. The way of Jobs doing is way different from the conventional way where he think that if we made a very good thing for him and her team, it will be applicable for everyone. This kind of assumption is acquired you to have a very strong team like what Jobs have. If not, the product will be in big risk.

2.Maintain obsessive secrecy.
It begin when the writer from Wired says that “Apple operates with a level of secrecy that makes Thomas Pynchon look like Paris Hilton”. There are pro and cons about this strategy by using obsessive secrecy. By holding the secrecy more in tight, they manage to capture the customer and the market share more. The secrecy will trigger the curiosity among the buyers and they will wait for the product as soon as the product release. Among the producer they know that the first batch of the product usually will have some problem as it is the early release batch or examination of the market response. Different from the Apple, they will make sure they product is right and functional well at the first time. Other than that, they also will have more share from this strategy and gain more profit to do future investment in...
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