Steve Jobs & Apple

Topics: Personal computer, Apple Inc., Steve Jobs Pages: 8 (3116 words) Published: June 14, 2008
Steve Jobs’ – Group C

Managerial Report


How does one begin to introduce a man with such a dynamic flare for life that he changes the mindset of a cultural perception about technology? That man is Steve Jobs, the founder owner and creator of Apple. It was apparent at the beginning that Jobs life was anything but routine. Steve Jobs life began quite untraditionally than most Americans. Adopted by Paul and Clara Jobs at birth, Jobs parents noticed the inquisitive nature of their son at an early age. Steve Jobs uncanny interest for technology would foster a desire to innovate and eventually his vision would change the way the world saw technology. Jobs set himself apart from other CEOs by his knack for innovation, his unique ways of motivating his employees, and at times eccentric leadership style. This distinct O.B trait has leaded us to conclude that he is among the most influential leaders in the world. When Apple was first founded in 1975, Jobs had a very simple vision for his new company; his vision, to make technology easy to use, and to make the personal computer accessible to the masses. As noted in his Stanford commencement speech to the class of 2005, he was very passionate about what he wanted achieve for the rest of his life. His vision first came to light in 1975 when he created the Apple I, a simple computer that utilized a printed circuit board and a microprocessor that was a very new technology. Jobs saw it as having great potential.

Soon after the success of the Apple I, Jobs and his team later design the Apple II. True to his original vision, the computer was so easy to set up but it also ran some basic business software such as word processing, and spreadsheet making the office place more efficient. This made Apple II very popular with small business owners who could not afford to own or lease an IBM server.

Despite the success of the Apple II, the Apple III and the L.I.S.A computer system were a huge failure. During his tenured Jobs was a person who lived by the rule of, “never settling” he fired and belittled anyone who did not share his vision. This alienated many of his employees, which later haunted him when an internal battle would pitted him against his own company. After losing his battle, Jobs resigned from the very company in which he created. This minor setback did not hold Steve down for too long. In fact, this setback would prove valuable to him later on in life because he learned many life lessons such as openness to new ideas. However his vision for technology was ahead of it is time and these computers were some of the most powerful PCs on the market, but the world was not ready for a PC that cost $5000 to $10,000 in the early 1980s. This setback did not change Steve’s vision for the future. Prior to Jobs leaving the company, he created the Macintosh, a DOS base PC that was user friendly compared to the IBM, which gained them a huge competitive edge. (Barney 59)

With his vision and passion unchanged in 1986, he founded another computer company called Next. Later on, he later bought Pixar because it suited his vision of creativity pushing and expanding the boundaries of computer technology. In 1995, Pixar released the blockbuster hit Toy Story, the first full-length film that was filmed exclusively using CGI technology. This innovation launched Jobs back on the map. In 1997 Jobs was named the interim CEO of Apple after the departure of Gil Amelio. What set Jobs apart from all of the other CEOs of Apple’s past is his distinct vision. Other CEO strived to cut cost to make their products more affordable, something that was grossly incompatible with the culture at Apple.

"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament." Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company, by Owen W. Linzmayer.

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