The University of Chicago Booth School of Business
42002 - 81
Steve Jobs Book Report
“I pledge to my honor that I have not violated the Honor Code during this assignment."
Steve Jobs was the embodiment of Apple in ways few founder’s and leaders ever are, and through his sheer power of personality was able to imbue his essence throughout not only Apple’s products and employees, but also to his customers. The Apple story is thus often linked to Jobs, and he is credited almost entirely with the success of Apple, while, in mainstream circles at least, given a pass for Apple’s past strategic blunders. In reality though, as shown in Isaacson’s book, both the ups and downs that Apple has gone through can be attributed to Jobs. The rise of Apple in the early 1980’s was a product of great visionary thinking on the parts of the 2 Steve’s and also Jobs’ magnetic personality, which made it impossible for people to resist his sales pitch, much in the way the early Apple computers and especially the Mac, were irresistible to people who saw it. The products differed from Jobs in one significant way though, and that was while Jobs was an avatar for the hippie, free-willed, do as you please ethos, the computers he created were closed systems which in many ways went counter to that entire philosophy. In Isaacson’s telling of the Steve Jobs story, he paints Jobs as a maniacal genius, who cared little for what others thought in his drive to pursue what he saw as perfection; someone who was able to will things into being through a mystical, zen-like, reality distortion field. In turn, when creating his products, Jobs was not intent on allowing his consumers to exercise similar powers, but instead manipulated them into Jobs controlled user experience, at the same time enthralling them into a ‘consumer reality distortion’ field which made them feel they were actually the revolutionaries and not just...
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