Steve Jobs vs Tim Cook

Topics: Apple Inc., IPhone, Steve Jobs Pages: 5 (1879 words) Published: December 9, 2013


Steve Jobs versus Tim Cook: Has the Apple© fallen from the tree?

By
Mycah Gordon
Ms. Rivers
AP World History
December 9, 2013
Mycah Gordon
AP World History
Ms. Rivers
December 9, 2013

Steve Jobs versus Tim Cook: Has the Apple© fallen from the tree? Thesis: Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management. I. Apple has had great success under the leadership of Steve Jobs and Tim Cook. a. Steve Jobs was CEO twice, 1976 - 1989 and later from 1997 - 2011 b. Tim Cook was COO during Job’s second reign and has acted as CEO after Jobs. II. Steve Jobs acted as an innovative micro-manager, which lead Apple to create a new market for different devices. a. He invented the iPod, a user friendly mp3 device, and iTunes, a web service to buy music, which brought Apple large profits and continues to do so today. b. He invented the iPhone, a user friendly smart phone, which launched the smart phone market we know today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. c. He invented the iPad, a user friendly mobile entertainment device, which launched the tablet market we know today. Apple monopolized the tablet market until recently. d. Each of these new innovations brought record profits to Apple, which diminished as new competitors entered the market. e. This is due to Job’s laser focus for innovation and risk taking. III. Tim Cook’s Laissez-faire style of management maintained Apple’s place as one of the best technology companies in the current market. a. Tim Cook focuses on optimization rather than innovation. As such he brought updated changes to iPhone, iPod and iPad. b. Changes were necessary to compete in the saturated smart phone, tablet, and mp3 player market. c. Many senior managers left Apple due to Cook’s focus on profit which is a shift from Jobs’ focus on innovation. d. Profits are not as high as they were under Jobs due to the saturated markets that Apple competes in. IV. Conclusion

Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management. Apple has had great success under the leadership of Steve Jobs and Tim Cook. Under the leadership of Jobs as the CEO of Apple from 1976, and until he was forced out in 1985, (by then CEO John Sculley, the man he had brought in to run Apple while he specialized in developing products) he created some of the most innovated products such as the Apple I, II , IIe, & III, Apple Lisa, Apple Macintosh , Laser Writer, iMac, Final Cut Pro, Power Mac G4, Power Book G4. (rose) After his ousting from the company that he founded, Jobs went on to start NeXT/Pixar; where he began his work on the OSX operating system. (Allen) Apple, when on to create several versions of their Mac system, but by 1992 , sales of Macintosh computers suffered due to the mass availability of inexpensive PC clones, and for the first time in its history, Apple resorted to marketing clones during the late 1980’s until Jobs returned to the company in 1997. (Powell) Once Jobs returned to Apple, he began steering the company towards his original back to basic approach to technology. In 1998, during Steve Jobs second reign as CEO of Apple, he hired Tim Cook of Compaq to work on overhauling Apple's manufacturing and supply chains, which had become stagnant for more than a decade under different leadership. He closed factories and warehouses, replacing them with contract manufacturers, causing the company's inventory to fall from months to days. In order to revive the company, Cook...

Cited: 12 Dec. 2012 < http://phys.org/news>.
Gross, Doug. “Atari Founder: Tim Cook isn’t the ‘next Steve Jobs’. CNN. 2 Oct. 2013 www.cnn.com.
Whitney, Lance. “iPad Air scores big during Black Friday weekend.” CNET. 4 Dec. 2013
http://news.cnet.com/8301-13579_3-57614495-37/ipad-air-scores-big-during-black-friday-weekend/
Allen, Frederick E. “Steve Jobs’ One Big Idea.” Forbes. 25 Aug. 2011
Musgrove, Mike
Gupta, Poormina and Peter Henderson. Tim Cook is Nothing Like Intense Steve Jobs, And That Might Not be a Good Thing. Reuters. 8 Aug. 2013.
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