Strategic Audit Report Apple Inc

Topics: Steve Jobs, Apple Inc., IPhone Pages: 21 (4749 words) Published: November 30, 2010
[STRATEGIC AUDIT REPORT OF APPLE INC] 1

APPLE INCORPORATED

A STRATEGIC AUDIT REPORT ON APPLE INCORPORATED August 2010

Copyright © 2010 Sheikh Adnan

All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

Submitted To

University Of Wales, Lampeter
As a partial requirement for the degree of MBA Strategic Management MBA Core Module: MBA3710-L

Submitted by
Sheikh Adnan
Student Number: 29002361

Sheikh.adnan@stu.ctlondon.ac.uk

Copyright © 2010 Sheikh Adnan

All Rights Reserved

[STRATEGIC AUDIT REPORT OF APPLE INC] 3

Contents
Title Part 1 Overview 1.1 Executive Summery 1.2 Introduction 1.3 Strategic Concerns and Likely challenges 1.4 Internal Factor 8 7 5 6 5

Part 2 Strategic analysis 2.1 Competitive landscape and Strategic groups Recommendation 2.2 The vrio assessment 2.3 Industry forces and Attractiveness 13 Recommendation 2.4 Apple's value chain Analysis Recommendation 2.5 Strategies to reduce Competitions 19 18 16 15 11 12 9

Part 3 3.1 conclusions 3.2 appendices 3.3 bibliographies 20 21 23

Copyright © 2010 Sheikh Adnan

All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

Contents
Figure: 1.1 Apple Computers' Financial results Figure: 2.1 Figure: 3.1 Strategic Group Analyses 7

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Core competencies & Distinctive competencies Strategic Group Maps 10-11

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Figure: 4.1

Table: 1.1

Evaluations of the Organization's Internal Capabilities

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Figure: 5.1 Global markets Share (%) PC Table: 2.1 U.S smart phones Subscribers (%)

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Figure: 6.1 Energy Use Comparison Chart

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Figure: 7.1 Correlation of Apple store Expansion & Mac market share. Figure: 8.1 Non- Price Competitive Strategies

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Copyright © 2010 Sheikh Adnan

All Rights Reserved

[STRATEGIC AUDIT REPORT OF APPLE INC] 5

TITLE: A Strategic Audit Report on Apple Inc., Which Assessed The Organizations Operational and Industry Environment and Their Competitive Position Within It.

OVERVIEW

Part 1

1.1 EXECUTIVE SUMMERY Creativeness and utilities are connectedly associated with one name "APPLE INC." which symbolize an enchant accumulation of engineering genius, dedication, innovation and prosperity in spite of incompetent behavior. The company achieves the unrivaled differentiation of surviving from the beginning of the industry and is still operating prosperously. As well as battle with Microsoft's supremacy of operating system. The company also came severely close to irrelevancy. In 1985 the company co-founder Steve Jobs was removed in boardroom coup (Kaplan, K.1997). The firm's very small market share was declining further. By second quarter of 1997 the company made almost $1 billion in losses (Galante, S.1998). Even there were rumor of is there anyone who will buy Apple Inc. In 1997 the company shocked everyone by declaring Steve Jobs will be back as CEO (Campbell, D. 2004), and even more stunning when Jobs announce of partnering with ever rival Microsoft (MacWorld, 1997). Even Jobs test our consciousness of computers, launched many latest computers. Although company's market share lingers at 5%, they restore themselves as innovator within the industry and create a loyal customer base. Though the firm has established lots of advantages for themselves, there are many external causes and strong competition, which is a challenge for Apple Inc. This report will analyses' Apple Inc.'s internal and external environment including its complete strategies. Depending on analysis of strategic consideration, it administers the company with alternatives strategies and complete with strategic advice. Copyright © 2010 Sheikh Adnan All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

1.2 INTRODUCTION "MAN IS A TOOL USING ANIMAL. WITHOUT TOOLS HE IS NOTHING, WITH TOOLS HE IS ALL!" (Brainy Quote, n.d). When composing this legendary quote the Scottish essayist Thomas Carlyle might have imaginary belief. However Carlyle never fabricates in...

Bibliography: Apple, n.d., Why you 'll love a MAC [Online] Available from URL http://www.apple.com/why-mac/better-hardware/ [Accessed on 12 June, 2010] Apple, n.d., iPhone 4 [Online] Available from URL http://www.apple.com/iphone/ [Accessed on 5 August, 2010] Apple, n.d., Apple and the Environment [Online] Available from URL http://www.apple.com/environment/ [Accessed on 9 August, 2010] Apple, n.d., Jobs at Apple[Online] Available from URL http://www.apple.com/jobs/us/benefits.html [Accessed on 10 August, 2010] Apple, n.d., Trademark, Copyright and Intellectual Property [Online] Available from URL http://www.apple.com/legal/trademark/ [Accessed on 12 August, 2010] Apple, n.d., Supplier Responsibility at Apple [Online] Available from URL http://www.apple.com/supplierresponsibility/ [Accessed on 12 August, 2010] Apple, n.d., Story behind Apple 's Environmental Footprint [Online] Available from URL http://www.apple.com/environment/complete-lifecycle/#transportation [Accessed on 05 august, 2010] Apple Inc. Form 10K, 2010 'United States Securities and Exchange Commission ': Form 10-K/A .pp.10-25. http://www.apple.com/investor/ [accessed on 24 July, 2010]. Apple-History (2010) Apple I [Online] Available from URL http://www.applehistory.com/ [accessed on 21 June, 2010]. Apple Special Event: Watch Apple CEO Steve Jobs unveil the revolutionary new iPad. See the video -on-demand event right here, exclusively in QuickTime & MPEG4. (2010)[Online Video]. http://www.apple.com/quicktime/qtv/specialevent0110/ [accessed on 03 April, 2010]. BrainyQuote, N.D. Thomas Carlyle Quotes [Online] Available from URL http://www.brainyquote.com/quotes/quotes/t/thomascarl399446.html [Accessed on 07 July, 2010] Campbell, D. 2004, The Guardian profile: Steve Jobs [Online] Available from URL http://arts.guardian.co.uk/features/story/0,11710,1241745,00.html [Accessed on 18 June, 2010] Delahunty, J, 2009, iPod market share at 73.8 percent, 225 million iPods sold, more games for Touch than PSP & NDS: Apple [Online] Available from URL http://www.afterdawn.com/news/article.cfm/2009/09/09/ipod_market_share_at_73_8 _percent_225_million_ipods_sold_more_games_for_touch_than_ps
p_nds_apple [Accessed on 1 August, 2010]
Copyright © 2010 Sheikh Adnan
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[STRATEGIC AUDIT REPORT OF APPLE INC]
Dignan, L. 2010, Apple iPhone smartphone market share surges; RIM slips [Online] Available from URL http://www.zdnet.com/blog/btl/apple-iphone-smartphonemarket-share-surges-rim-slips/34181 [Accessed on 7 August, 2010] Galante, S. 1998, Moody 's upgrades Apple [Online] Available from URL http://news.cnet.com/Moodys-upgrades-Apple/2100-1001_3-211859.html [Accessed on 15 June, 2010] Hill C. W. and Jones G. R. (2004). Strategic Management- An Integrated Approach. 5th edition. Boston and New York: Houghton Mifflin Company. Kaplan, K, 1997, Apple 's CEO Is Ousted as Steve Jobs ' Role Expands [Online] Available from URL http://articles.latimes.com/1997/jul/10/news/mn-11353 [Accessed on 15 June, 2010] MacWorld, 1997, Macworld Boston 1997-The Microsoft Deal [Online Video] Available from URL http://www.youtube.com/watch?v=WxOp5mBY9IY [Accessed on 18 June, 2010] Rosenman, S. 2010, Apple 's Research and Development Humbles Other Tech Companies [Online] Available from URL http://seekingalpha.com/article/197583apple-s-research-and-development-humbles-other-tech-companies [Accessed on 28 June, 2010] Sahli, 2006. "Apple 's screen cam" [Online] Available from: blogspot.com URL http://sahli1.blogspot.com/ [Accessed on 02 August, 2010]. Thomas, O.2006, New Apple monitors to double as cameras [Online] Available from URL http://money.cnn.com/2006/04/27/technology/business2_browser0427/index.htm [Accessed on 17 July, 2010]
Copyright © 2010 Sheikh Adnan
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