Strengths and Weaknesses of Apple

Topics: Apple Inc., Steve Jobs, Apple Store Pages: 4 (1996 words) Published: November 5, 2014

Apple Company
SW Analysis
Abstract
This paper will attempt to identify the strengths, weaknesses, of the Apple Company; a multimillion dollar technological company. There are several aspects of the Apple Company that makes it strong in the industry however there are also areas of weakness that makes the company vulnerable to its competition. This paper will outline the company’s strengths and how it dominates in this ever changing technological world. At the same time this paper will outline the company’s weakness and how it can overcome these flaws. Apple

Introduction
Apple revolutionized the computer world since 1970. They have been the most innovative organization since the invention of computers. This California based company revolutionized the industry into amazing unforeseen technology with its evolving and seducing factors. Apple has developed many of the features that computers today use and have continuously issued more patent than majority of its competitors have over the past 10 years. Although Apple has wowed many of its customers, it has also swayed away those loyal fans. The purpose of this paper is to analyze Apple’s strengths, weakness, opportunity, and threats and to identify the most significant factors internally as well as externally that affects them as a whole in their market. This analysis provides Apple with exclusive explanations by looking at internal factor such as their strengths alongside its weaknesses. As well as the external factors such as their opportunities and threats. The analysis is designed to point out possible strategy formulation that can help continue to make this company impress its users time and time again. The paper will look at what Apple should deploy to continue to maintain that gap in the market share as well as look into the organizations’ flaws that may make the company vulnerable to its competitors. Strengths

Customer Loyalty
From shopping malls to individual mom-and-pop shops, one constant that...
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