Successful Marketing Launch of a new product

Topics: Marketing, Apple Inc., IPhone Pages: 4 (1921 words) Published: March 1, 2015
Successful Marketing Launch of a new product / service

The company Apple is a company renown for its technological designers such as Steve Jobs. Apple is arguably the best company in the world in the aspect of its technological designs. Apple Company produces various products from personal computers such as iMac and the MacBook. It also manufactures well-known gadgets such as the iPod and iPhone. Furthermore, Apple also produces hardware and software products to enhance the experience of their products for their consumers.

Theoretical Review of Marketing

In late 2014 Apple released its new highly anticipated product, which was the iPhone 6. In the build up to the release of the iPhone 6, Apple used various marketing tools to create awareness for the new phone. The type of advertisement Apple used to create awareness of their upcoming product was mainly Television, the use of Internet and national and local newspapers and many more.

Referring to the academic journal Successfully launching your product: getting it right when launching a new product the main reason why failures occur is because companies fail to understand the consumers needs. 1 However, Apple is very good at giving the customers what they need and want. The iPhone 6 has been massively upgraded from the iPhone 5, with a new retina display with a bigger screen also appealing to the new market called the ‘Phablet’, which is a phone between the size of a phone and tablet. Another reason why some companies fail at launching a new product is poor cross-functional communication. Again, Apple has successfully avoided this common problem because they have great communication with the consumers, whether it’s through advertisement, social media or its keynote speeches.

On the other hand, there are also elements that heavily contribute towards the success of a new product launch, and according to the academic journal Successfully launching your product: getting it right, they are “A robust...
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