The four types of management to have an effect on a business success

Topics: Steve Jobs, Apple Inc., Management Pages: 2 (508 words) Published: May 26, 2013
In order for an organization to complete their company goals, they would need the four types of management to have an effect on a business success. They are planning, organizing, leading, and controlling (Bateman & Snell, 2009). Planning is when companies plan what steps they should take just to meet their business goals. Organization is when a company builds a team and each person would have a specific task to complete. Leading has to be performed by a highly performed motivator who responds on a professional level. Manager needs to monitor the company. Controlling is a way that managers keep track at the company’s performance level and they could be able to make any changes that are needed. The key concepts for management to be successful are the four functions of management . The five internal and external factors are globalization, technology, innovation, diversity, and ethics. Businesses are always changing around the world because of competition, so managers need to change the way they do business. This paper is going to discuss how the Apple Inc. use strategic planning, what organizational tools, and market technology to successfully manage the organization, how internal and external factors affect the four functions of management in Apple Inc.

Apple Computer Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak. “Apple ignited the personal revolution in the 1970s with the Apple ii and reinvented the personal computer in the 1980s with the Macintosh”(FundingUniverse, n.d. para. 1). Apple incorporates globalization that is why they are the fifth largest organization in the entire world. Apple’s main goal was to provide products like the I-phone, notebooks, and desktop computers to people who would want to purchase them around the world. Managers would have to use the four functions of management especially planning so that they could understand their customers wants and needs. In order for Apple to be competitive, they are internal and...

References: Bateman, T. S., & Snell, S. A. (2009). Management: Leading & collaborating in a competitive world (8th ed.). Boston, MA: McGraw-Hill Irwin.
Burrows, P. (2007, July 9). Welcome to Planet Apple. Retrieved May 19, 2012, from Bloomberg Businessweek:
FundingUniverse (n.d.). Apple Computer, Inc. Retrieved May 18, 2013, from
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