The Pursuit

Topics: Apple Inc., Steve Jobs, IPod Pages: 2 (581 words) Published: May 22, 2013
VRIO Analysis
    The VRIO analysis takes a comprehensive look at various companies resources and capabilities. The value, rarity, inimitability, and then if the company is organized to exploit this resource or capability is examined. If all 4 categories are met, it is a sustainable competitive advantage, 2/3  is a temporary competitive advantage, and if it is just valuable it is a competitive parity.For Apple: Resource/ Capability| Does it have Value?| Is itRare?| Is itInimitable?| Is the companyOrganized to exploit this resource/capability| SCA, TCA, tCA, CP| The Brand|    Yes|   Yes|    Yes|    Yes| SCA| Supply Chain Management|    Yes| Yes|    Yes|    Yes| SCA| Top Executives|    Yes|   Yes|   Yes|    Yes| SCA| International Product Distribution| Yes|          No|         No| Yes  | tCA|  Apple as a Brand: Apple is the world's second-largest information technology company by revenue after Samsung Electronics and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the world from 2008 to 2012. It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013. It has become an obvious leader in the consumer technology Industry.Supply Chain Management: It has been argued that Apple has achieved such efficiency in its supply chain that the company operates as a monopsony (one buyer, many sellers), in that it can dictate terms to its suppliers. This relationship is a huge advantage for apple. Top Executives: Apple rolls out the most innovative products in the consumer technology industry. Without Steve Jobs hiring of only the most tech. savvy minds such innovations provided by Apple wouldn’t be possible. The iMac made a great turnaround for the company in the late 90’s with the IMac. The design team was led by Jonathan Ive, who would later design the iPod and the...
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