CGD 218: Visual Literacy in Business
May 7, 2011
Have you ever recognize the company or organization represented by the apple logo? Does anyone know how the company came about? The apple company was started in 1976 by Steve Wozniak and Steve Jobs. The very first Apple 1 was 8k of RAM and a video interface. At first it was just a kit that people was supposed to buy and put together their self. Until a Byte shop in California offered to by Wozniak and Jobs computers and put them together and sell them. Now see I never knew all this about the apple logo. I have recognized the logo before but I never knew how the logo came about. The notice this logo when I got in high school in the school library. I had to do a project on computers in 1998 and the apple software was one of the picks I didn’t pick it. But I was also in P.R.I.D.E program where I had to take a computer class and learn about the apple logo products. Now with this assignment I get to know even more about the apple logo.
First of all, the graphic has changed but you know that it still stands for apple computers. It went from multi-rainbow colored to a solid polished chrome design. But no matter what the color of it is I will still recognize this logo as Apple Inc. The graphic techniques used in the creation of this universally strong corporate visual identity are simplicity and innovation. Apple Inc. no longer use their name in there logo anymore. I think that the new Apple Inc. brings a better look to the company now. It will let people know that they have grown to bigger and better things. Like iPods, iPads and iPhones. No matter how much the logo change it will always represent Apple Inc.
Secondly, the graphic design represents that the company have outgrown its self. That it have upgraded to bigger and better things, like for example they made mini computers into iPods, iPads and iPhones. The new graphic design tells us that they have done...
References: Berger, A. (2008). Seeing is believing. United States: McGraw-Hill Companic Inc.
Logoblog.org Apple Logo. Retrieved June 29, 2009, from
Logospedia.com (2007). Apple logo history. Retrieved June 29, 2009, from
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