Unit Oneachieving Business Success |

Topics: Apple Inc., Steve Jobs, Strategic management Pages: 66 (19093 words) Published: September 17, 2013
UNIT ONEAchieving Business Success |

Information is everywhere. Information is a strategic asset. Without information, an organization simply could not operate. This Unit introduces students to several core business strategies that focus on using information to gain a competitive advantage, including: * Competitive advantages

* Porter’s Five Forces Model
* Porter’s three generic strategies
* Value chain
* Supply chain management
* Customer relationship management
* Business process reengineering
* Enterprise resource planning
* IT efficiency metrics
* IT effectiveness metrics
* Organizational structures
* Ethics
* Security

Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this Unit offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. For example, customer relationship management is introduced in Unit One and discussed in detail in several additional chapters and in the business plug-ins. The chapters in Unit One include: * Chapter One – Business Driven Technology

* Chapter Two – Identifying Competitive Advantages
* Chapter Three – Strategic Initiatives for Implementing Competitive Advantages * Chapter Four – Measuring the Success of Strategic Initiatives * Chapter Five – Organizational Structures That Support Strategic Initiatives

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UNIT ONE OPENING CASE – Additional Case Information
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Apple – Merging Technology, Business, and Entertainment
Please check the MISForum for case updates – www.baltzanandphillips.com/MIS

Nike + iPod = Privacy Issue
If you enhance your workout with the new Nike+ iPod Sport Kit, you may be making yourself a surveillance target. A report from four University of Washington researchers reveals that security flaws in the new RFID-powered device from Nike and Apple make it easy for tech-savvy stalkers, thieves and corporations to track your movements. With just a few hundred dollars and a little know-how, someone could even plot your running routes on a Google map without your knowledge.

There is a great video on the site that shows how the technology can be used to track people. http://www.cs.washington.edu/research/systems/privacy.html

Peter Burrows, a writer for BusinessWeek, had a discussion with Clayton Christensen outlining why Apple’s proprietary strategy might fail. This opposing perspective on Apple’s innovative strategy works well as a classroom discussion or debate. http://www.businessweek.com/technology/content/jan2006/tc20060109_432937.htm

Peter Burrows, BusinessWeek, January 9, 2006
How Apple Could Mess Up, Again
The Innovator's Dilemma author Clayton Christensen outlines his case for why Apple's proprietary strategy will soon fail, just as it did before These days it's hard to find a pundit willing to question Apple Computer's long-term prospects or the calls of its famous CEO, Steve Jobs. After all, Apple's fortunes have been on the rise for nearly a half-decade now, and they seem to be only gaining steam.

That has caused even some of the most devoted skeptics of years past to stop fretting over Apple's future. For years, many felt that Apple's past mistakes were bound to come back to haunt the Cupertino (Calif.) company -- the refusal to license the Mac OS in the 1980s; the stale products, bloated expenses, and management turmoil that hobbled it in the mid-1990s; the software availability and falling market share that plagued it right into the 21st century. These days, with Apple's stock price the talk of Wall St. and its products once again defining techno-chic, all that's a distant memory.

That is, unless you're Clayton M. Christensen, the Harvard professor and author of the seminal 1997 book The Innovator's Dilemma....
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