Unit VIII

Topics: Citation, APA style, Marketing Pages: 2 (571 words) Published: August 4, 2014
You may not be privy to the exact information for this company, so in some cases you will need to use your best judgment. (You will justify your weighting in column five.)
3. In the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are based on the company’s response to that particular factor. It is a judgment call on how the company is currently dealing with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of the information. (You will justify your weighting in column five.) 4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor’s weighted score.

5. In the Comments column explain why a particular factor was selected and how its weight and rating were estimated.
6. At the bottom of column 4 add the weighted scores for the external factors. Is the company doing better or worse than others in the same industry? Complete this answer underneath your table. Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism.

Unit VII Assignment
PowerPoint Presentation
Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You are to create a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint presentation should include the following elements:

 Slide 1: Title page
 Slide 2: Description of the new product
 Slide 3: Explain which category of innovation is emphasized.  Slide 4: List what differentiates the product from the competition.  Slide 5: Describe the product's target market and its...
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