Unit1 Case Analysis: Apple Inc.
GB520 Strategic Human Resource Management
Dr. Steven Cates
What is strategic management and why is it critical to the success of an organization in meeting its goals and mission? Background
In January 2007, Apple Computer a global company changed its name to Apple Inc. and it has been on a strategic path from being a vendor of Macintosh PC to creating innovative twenty-first-century products. With the technology that many companies can’t complete like iPod, iPhone and the iPad to name a few. Although there have been ups and down time during Apple’s history, little change of the company’s strategic profile are still the same (Sind & Office, 2008).
Two college dropouts, Steve Jobs and Steve Wozniak founded Apple in 1976. Steve Jobs, operating CEO is the creative mind behind Apple’s technology and imaginative aspects of the organization. During the troubled years (1985-1996), Steve Jobs was not involved in the company. Upon Jobs return, Apple introduces the first legal music site, “iTunes store that customers could buy music on the spot. In addition, Apple opened many retail stores across the country and globally. Competitively, Apple has surprise the competition by out selling its products at a higher price. Ultimately, the question is will Apple’s technologies continue to compete with Apples top competitors once Steve Jobs departs (e. g. Samsung and Amazon) (Sind & Office, 2008) (Blake & Berger, 2013). Issues Facing the Organization
On any given day, customers are waiting for the next new thing from Apple Inc. Each year Apple launches a brand new product, improving technologies that customers couldn’t wait to get their hands on (Finkle & Mallin, p. 37). As an innovator, much of Apple’s success was because of Steve Jobs. According to (Finkle & Mallin), Jobs health concerns was a real concern for him, and he knew that he might not see the continued success of Apples future (Finkle &...
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