week 3 External and Internal Environmental Analysis

Topics: Apple Inc., IPod, IPhone Pages: 7 (1426 words) Published: March 9, 2015


External and Internal Environmental Analysis

Amy Nguyen
STR581
December 22, 2014
External and Internal Environmental Analysis

Both external and internal environmental analyses are very important process for any company’s strategy plan. To find out which way compete competitor and be successful, every organization needs to review both of these environments enables the company. Through this planning an organization may identify the weakness and strengths of its. Apple Inc. was first launched into the technology market as a computer company. In 1976, Steve Jobs and Steve Wozniak launched Apple Inc. with the mission of reaching a diverse community globally to market its products. Since that time, there have been changes in the external environment of the company that has an impact on the decisions the organization makes. Apple Inc. has implemented frameworks to assess its external and internal environment. The company has identifies the specific domains that affect the operations of the company from the outside. These forces of the organization enable the operations of the company to be influenced. Apple Inc. considers the global market to be of high importance. Globalization is becoming a criterion for large organizations to excel above their competition. Apple Inc. needs managers and executives proactively understanding that if the company is not globalizing it can leave them behind of the competition. This can be a tough challenge for Apple because many U.S. companies have not been successful capturing many global markets. Apple never thought about capitalizing on its digital future globally until they made a change in their strategy. Apple had to realize just how much influence it would make by expanding its products and service to a global level. It would help to increase their visibility and marketability worldwide. Because of the rise in revenue and the need to go international, specifically in Japan, Apple created a strategic plan to go forward in the direction of globalization. There are many companies who market some of the same products as Apple. If Apple gains 2% of the digital technology market in other major countries no other rivalry or new entrants in the market can compete in the next 50 years. Apple Inc. can take advantage in the global countries that always have Apple computer stores located. Apple can feed off the success these stores have as they have remained operational and profitable. Technology is a continuous development in today’s society and is an important factor in management. Apple Inc. is a technology company that profits from the development and selling of personal computing products and services. Apple must continue to stay ahead of the competition with their continuous increase in technology. There are currently many other companies in the same business as Apple such as Microsoft and Google, which poses a threat to the company. Google is a major competitor because of its Android platform that competes with Apple’s iPhone and Microsoft with its Windows platform against Apple’s OSX platform (Apple, 2012). Apple has developed new technologies to create new innovative products, such as the iPhones and the iPads. These products have forged and created new technology markets. Apple’s challenge is with the competitors and rivals that they are faced with daily. Many companies have computers that they continue to market such as IBM and Microsoft. These companies along with other companies try to beat out Apple in innovation, product performance, and quality of products. Companies such as Blackberry, Samsung, and Google, just to name a few are making products to mirror what Apple has produced. Apple Inc. continues to enhance its products and will need to improve each year. Apple has continuously enhanced the iPhone to make it the best product over any other company. There is word that the iPhone 5 will be released soon with better quality and updates than the iPhone 4s. Apple...

References: Apple. (2012). Retrieved from http://www.apple.com
Apple (2012)
http://www.apple.com/environment/
Apple Reports Third Quarter Results. (2012). Retrieved from
River, NJ: Pearson Prentice Hall.
History of Apple Inc. (2012). Retrieved from ttp://en.wikipedia.org/wiki/History_of_Apple_Inc
Pearce II, J. A., & Robinson, J. R. (2011). Strategic management: Formulation, Implementation, and Control (12 'th ed.). New York: McGraw-Hill Irwin.
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