Xiao Xin

Topics: Steve Jobs, Pixar, Personal computer Pages: 5 (1609 words) Published: July 27, 2013
Steve Jobs: The Powerful Engine of America

Xiao Xin Mrs. Bly English 11 Research Paper 24 Apr. 2013

Xin Steve Jobs: The Powerful Engine of America In 1976, a young man and his friend, both of whom were not wealthy, started a computer company called “Apple” in a small garage in California. Ten years later, the young man was expelled from the company which he created; he then started a new business named “Pixar”, which attempted to make animation movies by using computer technology. After over thirty years, Apple, the computer company, has become the most valuable company in the world, and Pixar has become one of the most famous animationproduction companies. The man who started these successes is Steve Jobs. His talented nature, effective management, and incomparable innovations made a significant change to the computer technology and movie industry in the United States. Unruliness was part of Jobs’ nature: He used to study at Reed College, but dropped out after the first six months. “After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK” (1). Apple is one of Jobs’ greatest creations, his empire of innovation. At the beginning, the company was just a small work shop started in a small garage, but now it has become the most valuable enterprise on this planet. Ten years after Apple was created, the Board of Directors decided to expel Jobs because he and his crew “had a falling out” due to their different image of the future even though he was one of the founders of Apple (Jobs 1). After expelled from Apple, Jobs started other two businesses, Pixar and NeXT. His new businesses made good performance;


Xin Pixar even became world-famous in the near future. However, Apple didn’t perform that well. After Jobs left, the “falling out” didn’t stop. Years of losses made Apple almost bankrupt. In 1996, Apple invited Steve Jobs back to take charge. “When Steve Jobs returned to Apple, he was able to implement his revolutionary management philosophy and the results were extraordinary,” Steve Denning suggests. Jobs had an effective management over Apple. Since Jobs came back, many people have been dismissed


from Apple. The quality of products became the most important thing of the whole company (1). “He knew the company had to make money to stay alive, but he shifted Apple’s focus of Apple away from profits. Profit was viewed as necessary, but not sufficient, to justify everything Apple did. That attitude resulted in a company that is entirely different from any 20th Century company. Apple had undergone a phase change,” Denning stated in his report (1). The efforts of Jobs finally paid off. The Apple products, such as MacBook, iPad, and iPhone, are now becoming the symbols of this decade and pushing the limits of human achievement. Macintosh started the use of color monitors. In 1986, Michael Dhuey, a young Apple engineer, proposed a plan to make a “six-slot, modular, color-enabled Macintosh”; Dhuey’s plan won out of three Mac upgrade projects; then 16 people worked together and successfully made the first personal computer with colored monitor --- Macintosh II (Edwards 16). Now, color monitors have been widely used on computers; browsing images and watching videos are no more difficult to perform. The performance of display is now becoming an important factor for buyers while they are choosing their computers. iOS device is another talented creation of Apple. The whole world was impressed when Jobs introduced iPods, iPhone, and iPad to real life.



On June 26th, 2007, Apple first released iPhone. It “made a splash in the smart phone market.” The third-party applications give the phone a lot of functions. Within one year, iPhone made a great influence on other...

Cited: Denning, Steve. "Steve Jobs: Management Innovator." Forbes. Forbes.com LLC, 31 Oct. 2011.
Web. 21 Apr. 2013. . Edwards, Benj. "The Macintosh II: Celebrating 25 Years." Macworld Oct. 2012: 16. GALILEO. Web. 23 Apr. 2013. . “History of OSX and iOS.” Baton Rouge: Louisiana State University, LSU Center for Computation and Technology, 2001-2013. Web. 23 Apr. 2013. . Jobs, Steve. "Steve Job’s Commencement Address (2005)." Stanford University. Stanford, CA. 14 June 2005. Steve Job’s Commencement Address (2005). Stanford Report, 14 June 2005. Web. 20 Apr. 2013. . Krazit, Tom. "The iPhone, One Year Later." CNET. CBS Interactive Inc., 26 June 2008. Web. 21 Apr. 2013. . Terdiman, Daniel. "With Pixar, Steve Jobs Changed the Film Industry forever." CNET. CBS Interactive Inc., 6 Oct. 2011. Web. 20 Apr. 2013. . Zwilling, Martin. "7 Principles behind Steve Jobs ' Innovative Genius." Business Insider. Business Insider, Inc., 24 Feb. 2013. Web. 20 Apr. 2013. .
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